Sarah Hinchliffe


Engaging With Empathy

Putting yourself in another person's situation empowers your verbal and written communication

Empathy is defined as “the ability to understand and share the feelings of another”. Following on from last year’s skirmish with Aristotle’s three persuasive appeals, this interactive session will delve deeper into Pathos. Sarah will explore how we can engage with prospects and customers by demonstrating an understanding of their fears and dreams. By doing so, we will be able to build our own credibility and develop rapport - from which springs loyalty.

Sarah Hinchliffe has over 30 years' selling experience, ranging from field sales through to director level. A freelance bid professional and certified Shipley trainer, Sarah is an APMP Professional (achieved through her ongoing series of articles in the Institute of Sales and Marketing Management magazine Winning Edge).