Best Practice Techniques: Client Interface & Strategy Development

Client Interface & Strategy Development

Time:  9:30am - 12:30pm

Run by: Graham Ablett, Strategic Proposals


Morning & Afternoon Workshops   |   18th October 2016   |   Reading, Berkshire

A series of half-day workshops on Tuesday 18th October, the preceding day to the main Conference.  These workshops are being run in addition to the usual APMP certification courses, thereby offering you a wider choice of formal certification and training.

The workshops are designed to offer formal training which meet the requirements of some of the competencies required to pass the Practitioner certification. This is not the only reason to attend, as the courses are worthwhile learning events in themselves, whether you are considering certification or not.  

All workshops include lunch that will be served at 12.30

Traditional proposal teams operate in reactive mode – engaging after an RFP has landed, in an often-fraught fight to submit a compliant document. Yet the most successful proposal teams in 2016 provide significantly enhanced support for the sales process – aligning themselves more closely to marketing and business development activities.

In this interactive workshop, we’ll explore the stages of evolution of contemporary proposal centres – as they draw forward in the capture process to embrace pre-proposal planning, proactive proposals and renewal proposals, as well as then steering the team through to the pitch and beyond.

Attending this session will boost your knowledge and equip you with the understanding needed to confidently respond to the Practitioner competencies “Client Interface Management” and “Winning Strategy Development”.



Graham Ablett is a Consulting Director at Strategic Proposals, holds the highest level of accreditation in the proposal industry (APMP Professional) and is an APMP Approved Trainer. Graham regularly delivers proposal skills development and audit workshops across a wide range of industry sectors. He also works with clients on specific deals and improvement projects, including setting up the proposal centre that won the 2016 “UK Sales Support Team of the Year” award.


Each session will provide competency training that has been specifically designed to meet the standards required by APMP for Practitioner Certification. In addition to the 10 CEU credits you will receive for attending the 2 day conference (optional) each of these training modules will earn you 3 CEU credits.

Member Cost

  • One Best Practitioner session: £58*
  • Two Best Practitioner sessions: £85*

Non Member Cost

  • One Best Practitioner session: £73*
  • Two Best Practitioner sessions: £99*

*cost excludes VAT and booking fee

Refreshments and lunch are included.  Places are limited so early booking is recommended.