Bill Foster


Content Categories For Higher Scores

Short word counts and portal constraints means we need to re-think content essentials

Understanding why some ideas have greater scoring value than others remains an imprecise science - even for those who regularly score bids and produce bidder feedback.

This session will help you tune your bids to evolving trends by mapping them to recent buyer and funder preferences across sectors – and achieve higher-scoring content. Drawing on original research, Bill will show how shorter text increasingly has the potential to attract higher scores. A ‘must attend’ session for bid professionals who need to make sure that every word counts.

Bill has over 20 years’ experience as a bid writer, editor and director and has also acted as an evaluator and chairman of scoring panels. He has trained 4700 bidders in 6 countries and contributed to the APMP’s Body of Knowledge. He co-authored the 2013-14 UK National Occupational Standards in Bids & Tenders.