Alex King


Black Hat Masterclass

The pitfalls of Black Hat reviews - and how to avoid them

Research shows that a majority of companies aren’t satisfied with the way their Black Hat reviews are run. Alex will talk about the common malaises - ‘me too thinking’, ‘death by SWOT’, ‘sizism’ – and teach three key techniques to counter these problems. Applying them will help you to extract true value from Black Hat reviews and convert it into proper Win Themes, real discriminators and effective messages.

A specialist in helping bidders to gather effective competitor intelligence and to pitch their pricing at the level they need to beat the competition, over the last six years Alex has worked with bid teams on £4bn worth of opportunities. He has plenty of experience in ensuring Black Hat reviews achieve their objectives.